People associate colors with feelings, which can be used to attract attention, persuade, or influence their decision or purchase.

Some people react to certain colors based on personal experiences, but most people share the same psychological perceptions of color.

It’s extremely important to know and try to understand your target audience, your ideal clients, when creating an ad or social media campaign and choosing what colors to use for the best results.

Consider the symbolism that your colors represent and how they show your business in your best light.

Colors appear differently on screens than they do on print materials. Sometimes they appear very different. And the same screen colors can look  completley different depending on the monitor settings of that particular viewer.

Choosing colors that have enough contrast and meet digital accessibility standards will go a long way to attract your ideal clients.

We use a color wheel to select colors.

Now there are Pantone and other companies that have services that can help choose the right color for you to convey the right message you want to have understood by your reader.

Need a call to action button that stands out?
A complementary color works.

Need some inspiration? We can use a color palette generator to choose a cool or warm color depending on the message you need to convey to your audience to keep their interest.

Let’s talk about how the right color can help your business grow by using the best colors to attract your ideal clients.

732.539.0865

www.ReganGraphicDesign.com