The Business of Graphic Design
Running a graphic design business is the same as running your business. Things need to be done right, completed to your satisfaction, and handled efficiently and professionally.
My business, Regan Graphic Design helps clients navigate the ever-changing marketing and design world with responsive websites that showcase their company values to their prospects and ideal clients. And helps them generate more leads that turn into clients.
I’ve worked to help them adapt and roll with the punches in the transformational business web environment to keep them in front of their consumers and to be there when they are needed.
Technology
Web technology has changed and evolved so much over the past many years. It’s a part-time job just keeping up with many of the changes. HTML, Open Source WordPress, CRM technology, CSS, and SEO are only some of the issues to be dealt with for a marketing smart website. Are you doing it yourself or do you have a full-time employee doing that for you? Just a tip here, you are better at running your business than trying to build your website by yourself. And you should outsource your web design to a professional business resource like Regan Graphic Design or hire someone full time in your office.
Over the years, websites have transformed and are being seen viewed more and more on mobile devices. The last study I read (see below) had website views on smartphones 52.1% of the time. Websites are not only designed for the computer, but for tablets and smartphones with various screen sizes. Testing for the various sizes and software can be a tedious task that needs to be done right.
2020 Mobile vs. Desktop Usage Insights (techjury.net)
- Over the course of one year, mobile users’ share increased by over 10%.
- Mobile vs desktop usage stats in 2020 reveals 50% B2B inquiries are made on mobile.
- Social media takes 25% of all digital media consumption and it is mainly accessed on mobile.
- 51% of the time spent online in the US is on mobile devices.
- Mobile market share worldwide is 52.1% compared to the desktop market share of 44.2%.
- 40% of people search only on a smartphone.
- More than half of all video views come from mobile devices.
- Phone-based CPCs cost 24% less than desktop and have a 40% higher CTR.
- Mobile apps have higher engagement rates than mobile-optimized websites or desktop web viewing.
A basic website isn’t so basic. It is really 3 designs in one. One for computer monitors, one for iPad or Surface tablets, and the third for a multitude of smartphone screens. Your website needs to be responsive for any type of monitor that your ideal clients will view it on.
Maintenance
Sitting back to relax when a project is complete doesn’t happen. Updates happen frequently and need to be updated and maintained to keep the hackers away.
Just like a brick and mortar business needs security, and locks, your website needs security and backups to keep the bad guys out. Web maintenance is a necessity with the constant theme, security, and Word Press plugin updates. Usually about every 2 weeks some type of update is released and needs to be updated. And if your site isn’t kept up to date, the hackers will attack.
So, like any business, there are many moving parts that need to work together to keep it moving smoothly.
If you ever get overwhelmed with your site, need your website redesigned to get the attention of your audience, send an email to Mark@ReganGraphicDesign.com. I’d love to help you make your website the business tool it should be.
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